Since launching in 2008, it has raised a total of $296 million from investors like Sequoia Capital, Salesforce Ventures, and Reddit cofounder Alexis Ohanian. With the tagline "Remember everything," Evernote became wildly popular early on, whether for students taking notes in class or employees writing down meeting agendas. Here's the story of how he's trying to rebuild the company's reputation and product. "At the end of the day, you have to focus on who your users are and what brought them close to the products in the first place," Small said.
That's exactly what happened to Evernote, he admits, which is why the team has spent the last year and a half chugging away on the on-going process of competely redesigning its product to try to win back its once-fervent following. "The reason people say it is because frequently products lose their way." "If you work anywhere in Silicon Valley, they say, 'Let's go back to basics," Small told Business Insider. The story of note-taking app Evernote has both high-highs and low-lows: It was one of the first "unicorn" startups with a billion-dollar valuation and a cult-like following in 2012, before plunging into "deep trouble" in 2015 and a "death spiral" that included executive departures in fall 2018.īy October of that year, the company recruited current CEO Ian Small who has led Evernote's slow, laborious resurrection ever since, including the decision to completely rebuild its app. Visit Business Insider's homepage for more stories.Rebuilding the product also involved a cultural change of more collaboration and transparency within the company itself.Not only were they filled with bugs, but their tech core was a decade old, which slowed down new releases.
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